Companies I've Worked With
I help IT service providers build marketing that actually works — sharper positioning, stronger pipelines, and measurable growth. 18+ years of hands-on B2B software marketing leadership, powered by modern AI tools, distilled into consulting that delivers.
About
I've spent my career building and scaling marketing inside IT service companies — from custom software development houses and system integrators to blockchain ventures. I've done the exact work your team is trying to do: generate qualified leads, build brand credibility, and translate marketing efforts into measurable revenue growth.
I walked this path myself — from Marketing Manager to CMO, with no steps skipped. I've personally run outbound lead generation campaigns, managed paid advertising across Google and LinkedIn, built marketing automation workflows from scratch, developed SEO strategies, and now pioneer AEO (Answer Engine Optimization) for the era of LLM-powered search. This hands-on foundation means I don't just advise — I understand the work at every level.
As a CMO and Head of Marketing, I've built marketing divisions from zero, restructured underperforming teams, launched global campaigns across EMEA, North America, and APAC, and consistently delivered pipeline growth that executives could measure in revenue.
Today, I bring an AI-first mindset to everything I do — automating what can be automated, minimizing manual effort where possible, and integrating modern AI tools across every marketing channel and workflow. The goal is always the same: do more with less, faster and smarter.
Now, I bring that operator-level expertise to IT service providers who need a strategic edge — without the overhead of a full-time hire.
Companies I've Worked With
Services
Every engagement starts with understanding where you are and where you need to be. I leverage AI tools to accelerate analysis, automate reporting, and deliver sharper insights — faster.
A comprehensive diagnostic of your current marketing operations — team structure, channels, spend efficiency, tech stack, and messaging. You get a clear-eyed audit report with prioritized, actionable recommendations.
Define or refine your GTM motion — from ICP definition and positioning to channel mix and launch playbooks. Built for IT services companies entering new markets, verticals, or geos.
Audit your lead gen engine end-to-end — from SEO and paid to events and partnerships. Identify leaks, optimize conversion paths, and build a scalable demand-gen framework tied to real pipeline metrics.
Design and implement Account-Based Marketing programs with AI at the core — automated account scoring, personalized outreach sequences, intent signal processing, and end-to-end workflow automation that scales without scaling headcount.
Go beyond traditional search optimization. I build strategies that cover both classic SEO and Answer Engine Optimization — ensuring your company surfaces in LLM-powered search results, AI assistants, and next-gen discovery platforms.
Evaluate your marketing team structure, workflows, and collaboration processes. Get a blueprint for building high-performing, globally distributed marketing teams — with AI tools integrated to maximize output per person.
Ongoing or on-demand counsel for marketing leaders and executives navigating growth challenges — a trusted sounding board backed by hands-on IT services experience.
Craft compelling positioning, value propositions, and messaging hierarchies that differentiate your IT services company in a crowded market and resonate with enterprise decision-makers.
How I Work
Flexible formats designed to match the scale and urgency of your needs — from a focused one-hour session to a deep-dive project.
A focused, high-impact session for marketing leaders who need expert guidance on a specific challenge — positioning, channel strategy, team issues, or campaign planning.
A comprehensive, deliverable-driven engagement — from marketing audits and GTM strategies to team restructuring blueprints. Scoped to your goals with clear milestones.
Track Record
Proven outcomes from years of leading marketing for IT service companies, from early-stage to enterprise scale.
Let's Talk
Whether you need a quick strategic consult or a full marketing overhaul, I'm here to help. The first conversation is on me.
I typically respond within 24 hours.
Based in Europe (CET). Available for remote consulting worldwide and on-site engagements across EMEA.